Webhooks
Webhooks allow you to subscribe to real-time notifications about various events that occur in MailerLite. For example, when a new subscriber is added to your account, HTTP POST callback is sent to your provided URL with a payload containing the new subscriber. It allows you to get the most recent updates without constantly polling the API. You can see your existing webhooks, create new, update and delete them.
Available events
| Event | Description |
|---|---|
| subscriber.created | Fires when a new subscriber is added to an account. |
| subscriber.updated | Fires when any of the subscriber's custom fields are updated or when they confirm their subscription. |
| subscriber.unsubscribed | Fires when a subscriber becomes unsubscribed. |
| subscriber.added_to_group | Fires when a subscriber is added to a group. |
| subscriber.removed_from_group | Fires when a subscriber is removed from a group. |
| subscriber.bounced | Fires when an email address bounces. |
| subscriber.automation_triggered | Fires when a subscriber starts an automation. |
| subscriber.automation_completed | Fires when a subscriber finishes an automation. |
| subscriber.spam_reported | Fires when a subscriber marks a campaign as spam. |
| subscriber.deleted | Fires when a subscriber is set as deleted or forgotten. The batchable option is required for this webhook and must be set as true. |
| campaign.sent | Fires when a campaign is sent. |
| campaign.click | Fires when a subscriber clicks a link in a campaign. The batchable option is required for this webhook and must be set as true. |
| campaign.open | Fires when a subscriber opens a campaign. The batchable option is required for this webhook and must be set as true. |
Delivery, attempts and retries
Webhooks are only delivered for active accounts.
A webhook event is considered delivered when your webserver responds with 2XX status code. Make sure you don't return 4XX or 5XX status codes as part of your business logic, as you will keep getting duplicate webhook events.
Your webserver should respond in less than 3 seconds, otherwise webhook is considered failed. For this reason you should not do any heavy processing in the same request cycle and offload it to a different process.
Upon failure (timeout or non-2XX status code) webhook events are retried three more times with 10, 100, and finally 1000 seconds delay.
Security
Webhook requests include Signature header, its value is HMAC (sha256) which is generated from payload JSON using webhook's secret. You can check its validity in order to be guaranteed that a request is sent from our side.
An example of a function which produces a signature in PHP:
public function generateSignature(string $jsonPayload, string $secret): string
{
return hash_hmac('sha256', $jsonPayload, $secret);
}
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List all webhooks
GET https://connect.mailerlite.com/api/webhooks
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Response
Response code: 200 OK
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{
"data": [
{
"id": "68079566047937883",
"name": "Test 2",
"url": "http://google.com",
"events": [
"subscriber.created"
],
"enabled": true,
"secret": "ybmcD7PQ9R",
"created_at": "2022-10-04 23:22:13",
"updated_at": "2022-10-04 23:54:04",
"batchable": true
},
{
"id": "68078863100413274",
"name": "Test",
"url": "http://google.com",
"events": [
"subscriber.created"
],
"enabled": true,
"secret": "9JVEvb07Yq",
"created_at": "2022-10-04 23:11:03",
"updated_at": "2022-10-04 23:11:03",
"batchable": false
},
{
"id": "68078820398204249",
"name": "Test",
"url": "http://google.com",
"events": [
"subscriber.created"
],
"enabled": true,
"secret": "yXIrayUCWJ",
"created_at": "2022-10-04 23:10:22",
"updated_at": "2022-10-04 23:10:22",
"batchable": true
},
{
"id": "68074372003267924",
"name": "Eveniet vero minus.",
"url": "http://www.marvin.com/omnis-accusamus-est-rem-delectus-quaerat.html",
"events": [
"subscriber.bounced"
],
"enabled": true,
"secret": "Kn556GohSH",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": false
},
{
"id": "68074372003267926",
"name": "Et voluptatibus et est voluptatibus.",
"url": "http://harber.net/ipsa-molestias-voluptatem-fugiat-quis-tempora-ullam.html",
"events": [
"subscriber.automation_completed"
],
"enabled": true,
"secret": "WXS0dF3FHc",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074372005365080",
"name": "Perferendis dolorem aut nulla.",
"url": "http://www.brekke.com/",
"events": [
"subscriber.added_to_group"
],
"enabled": true,
"secret": "Ko17Uw3hiB",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074372004316503",
"name": "Tenetur delectus eum fugiat.",
"url": "http://www.cartwright.info/eligendi-soluta-corporis-in-quod-ullam",
"events": [
"subscriber.bounced"
],
"enabled": true,
"secret": "4jQ3Y4UlLI",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074372001170769",
"name": "Tempore voluptatem et voluptas.",
"url": "http://www.pfeffer.net/quod-voluptatibus-explicabo-nihil-ipsum-accusamus-error",
"events": [
"subscriber.removed_from_group"
],
"enabled": true,
"secret": "hvHGn2D4yu",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074372001170770",
"name": "Vel inventore rem.",
"url": "http://kautzer.com/consequatur-neque-eaque-ad-et-rem-labore-ut.html",
"events": [
"subscriber.created"
],
"enabled": true,
"secret": "xbzp318Djs",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074372003267925",
"name": "Voluptas animi consequatur.",
"url": "http://www.oconner.org/laudantium-ipsa-ad-distinctio-eos-quasi-dicta.html",
"events": [
"campaign.sent"
],
"enabled": true,
"secret": "3b1EMAhuoT",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074371998025039",
"name": "Expedita esse est fugit.",
"url": "https://www.deckow.com/aut-quae-voluptate-ab-qui-qui",
"events": [
"subscriber.removed_from_group"
],
"enabled": true,
"secret": "QbVgXU0L93",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074372000122192",
"name": "Autem culpa perferendis quaerat.",
"url": "http://homenick.biz/tempora-asperiores-qui-alias-voluptas-eos-necessitatibus-et",
"events": [
"subscriber.automation_completed"
],
"enabled": true,
"secret": "N3cZ5WO2ep",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68074372002219347",
"name": "Officia quia aut.",
"url": "https://www.cartwright.org/mollitia-corporis-ipsam-reiciendis-dolor-error-amet-velit",
"events": [
"subscriber.updated"
],
"enabled": true,
"secret": "xRyma5WnWP",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": true
},
{
"id": "68079566047937234",
"name": "Campaign Open",
"url": "http://google.com",
"events": [
"campaign.open"
],
"enabled": true,
"secret": "ybmcD7PQ9R",
"created_at": "2022-10-04 23:22:13",
"updated_at": "2022-10-04 23:54:04",
"batchable": true
},
{
"id": "68079566047937324",
"name": "Campaign link clicked",
"url": "http://google.com",
"events": [
"campaign.click"
],
"enabled": true,
"secret": "ybmcD7PQ9R",
"created_at": "2022-10-04 23:22:13",
"updated_at": "2022-10-04 23:54:04",
"batchable": true
},
{
"id": "68079566047937325",
"name": "Subscriber deleted",
"url": "http://google.com",
"events": [
"subscriber.deleted"
],
"enabled": true,
"secret": "ybmcD7PQ9o",
"created_at": "2022-10-04 23:22:13",
"updated_at": "2022-10-04 23:54:04",
"batchable": true
}
],
"links": {
"first": "http://localhost:8080/api/webhooks?page=1",
"last": "http://localhost:8080/api/webhooks?page=1",
"prev": null,
"next": null
},
"meta": {
"current_page": 1,
"from": 1,
"last_page": 1,
"links": [
{
"url": null,
"label": "« Previous",
"active": false
},
{
"url": "http://localhost:8080/api/webhooks?page=1",
"label": "1",
"active": true
},
{
"url": null,
"label": "Next »",
"active": false
}
],
"path": "http://localhost:8080/api/webhooks",
"per_page": 50,
"to": 13,
"total": 13
}
}
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Get a webhook
GET https://connect.mailerlite.com/api/webhooks/{webhook_id}
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Response
Response code: 200 OK
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{
"data": {
"id": "68074372004316503",
"name": "Tenetur delectus eum fugiat.",
"url": "http://www.cartwright.info/eligendi-soluta-corporis-in-quod-ullam",
"events": [
"subscriber.bounced"
],
"enabled": true,
"secret": "4jQ3Y4UlLI",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": false
}
}
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Error
When providing an invalid webhook id
Response code: 404 Not Found
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Create a webhook
POST https://connect.mailerlite.com/api/webhooks
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Request body
| Parameter | Type | Required | Limitations |
|---|---|---|---|
| name | string | no | |
| events | array | yes | Must be one of the events described in following table |
| url | string | yes | |
| enabled | boolean | no | |
| batchable | boolean | no | Required as true only for campaign.open and campaign.click events |
Response
Response code: 200 OK
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{
"data": {
"id": "68074372004316503",
"name": "Tenetur delectus eum fugiat.",
"url": "http://www.cartwright.info/eligendi-soluta-corporis-in-quod-ullam",
"events": [
"subscriber.bounced"
],
"enabled": true,
"secret": "4jQ3Y4UlLI",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": false
}
}
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Update a webhook
PUT https://connect.mailerlite.com/api/webhooks/{webhook_id}
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Request body
| Parameter | Type | Required | Limitations |
|---|---|---|---|
| name | string | no | |
| events | array | no | |
| url | string | no | |
| enabled | boolean | no | |
| batchable | boolean | no | Required as true only for campaign.open and campaign.click events |
Response
Response code: 200 OK
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{
"data": {
"id": "68074372004316503",
"name": "Tenetur delectus eum fugiat.",
"url": "http://www.cartwright.info/eligendi-soluta-corporis-in-quod-ullam",
"events": [
"subscriber.bounced"
],
"enabled": true,
"secret": "4jQ3Y4UlLI",
"created_at": "2022-10-04 21:59:40",
"updated_at": "2022-10-04 21:59:40",
"batchable": false
}
}
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Delete a webhook
DELETE https://connect.mailerlite.com/api/webhooks/{webhook_id}
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Response
Response code: 204 No Content
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Payloads
Examples of webhooks data you can receive
subscriber.created
Show payload details
{
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
}
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subscriber.updated
Show payload details
{
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
}
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subscriber.unsubscribed
Show payload details
{
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
}
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subscriber.added_to_group
Show payload details
{
"type": "subscriber.added_to_group",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 1,
"clicks_count": 1,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"group": {
"id": "100000000000000000",
"name": "Group Example"
}
}
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subscriber.removed_from_group
Show payload details
{
"type": "subscriber.removed_from_group",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 1,
"clicks_count": 1,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"group": {
"id": "100000000000000000",
"name": "Group Example"
}
}
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subscriber.bounced
Show payload details
{
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 1,
"clicks_count": 1,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
}
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subscriber.automation_triggered
Show payload details
{
"type": "subscriber.automation_triggered",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"automation": {
"id": "100000000000000000",
"name": "Automation Example"
}
}
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subscriber.automation_completed
Show payload details
{
"type": "subscriber.automation_completed",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"automation": {
"id": "100000000000000000",
"name": "Automation Example"
}
}
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subscriber.spam_reported
Show payload details
{
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
}
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campaign.sent
Show payload details
{
"id": "100000000000000000",
"name": "Campaign name",
"total_recipients": 1000,
"preview_url": "https://dashboard.mailerlite.com/preview/1/emails/100000000000000000",
"date": "2024-07-01T01:01:01.000000Z"
}
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campaign.open
Show payload details
{
"type": "campaign.open",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"campaign": {
"id": "100000000000000000",
"name": "Campaign Example",
"total_recipients": 100,
"preview_url": "https://preview_url",
"date": "2024-05-28T07:11:08.000000Z"
}
}
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campaign.click
Show payload details
{
"type": "campaign.click",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 1,
"clicks_count": 1,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"campaign": {
"id": "100000000000000000",
"name": "Campaign Example",
"total_recipients": 100,
"preview_url": "https://preview_url",
"date": "2024-05-28T07:11:08.000000Z"
},
"link_url": "https://your-url.example/example"
}
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subscriber.deleted
Show payload details
{
"type": "subscriber.deleted",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 1,
"clicks_count": 1,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": "2024-05-28T10:30:29.000000Z",
"forget_at": "2024-05-28T10:30:29.000000Z",
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
}
}
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Batched payloads
Show batched payload details
{
"events": [
{
"type": "campaign.open",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"campaign": {
"id": "100000000000000000",
"name": "Campaign Example",
"total_recipients": 100,
"preview_url": "https://preview_url",
"date": "2024-05-28T07:11:08.000000Z"
}
},
{
"type": "campaign.open",
"subscriber": {
"id": "100000000000000000",
"email": "john.doe@example.com",
"status": "active",
"source": "ecommerce",
"sent": 5,
"opens_count": 0,
"clicks_count": 0,
"open_rate": 0,
"click_rate": 0,
"ip_address": null,
"subscribed_at": "2024-05-08T08:26:04.000000Z",
"unsubscribed_at": null,
"created_at": "2024-05-08T08:26:04.000000Z",
"updated_at": "2024-05-28T10:30:29.000000Z",
"deleted_at": null,
"forget_at": null,
"fields": {
"name": "",
"last_name": "",
"company": "",
"country": "",
"city": "",
"phone": "",
"state": "",
"zip": ""
},
"opted_in_at": null,
"optin_ip": null
},
"campaign": {
"id": "100000000000000000",
"name": "Campaign Example",
"total_recipients": 100,
"preview_url": "https://preview_url",
"date": "2024-05-28T07:11:08.000000Z"
}
}
],
"total": 2
}
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